CMF Designer Who Operates and Strategizes.
Seven years spanning strategic color development and technical validation for products that need to perform and sell.
Started in strategic CMF work, leading color strategy for phone case line that became Target's #1 seller and held shelf placement across multiple seasons. That foundation built into technical validation roles, running environmental chamber tests for autonomous vehicle materials, executing spectrophotometer protocols for production consistency, and catching quality issues before they reach manufacturing.
I bring both backgrounds. Strategic: forecasting trends months ahead, timing launches to demand peaks, developing seasonal palettes that drove retail success. Technical: validating durability through chamber testing, coordinating vendor specifications, ensuring color consistency across production batches.
Current work focuses on quality validation and material testing while maintaining strategic perspective on market positioning.
